The Booth That Became the Buzz
The Krowne booth at NAFEM 2025 wasn’t just a display—it was a destination. Imagine a steady flow of attendees turning into a crowd, then a crowd into a crush. At one point, the energy around Krowne’s space was so intense, it felt more like an experience than a trade show demo. Think 250+ visitors, all vying for a closer look at what Krowne was unveiling.
The Alchemy Series: Reinventing the Bartender’s Playground
Ergonomics & Elevation: The 32.5″ Working Height Advantage
Bartenders, rejoice: Krowne’s new Alchemy Series is raising the bar—literally. Check-out the photo of the Alchemy Series in Fig. 1, above. While the standard working height for bar equipment hovers around 30 inches, the Alchemy components stand at a cool 32.5 inches. It’s a subtle but significant shift that delivers real ergonomic benefits. Less bending, more comfort, smoother workflows. It’s the kind of design evolution that puts human performance first.
Design Innovation: Keeping Garnishes Hands-Off for Customers
In the age of hygiene-conscious design, Krowne made a strategic move. Garnish stations—typically perched on the drink rail or bar top—have now been pulled into the bartender’s domain. With Alchemy, customers can no longer reach in and tamper with the citrus wedges or cherry skewers. It’s a smarter layout that prioritizes food safety while maintaining bar flow and aesthetic.
Maximizing Dead Space: Underbar Reinvented
Alchemy doesn’t just look sleek—it’s ruthlessly efficient. The entire line leverages what was traditionally dead space behind the bar, transforming it into usable real estate. With under-counter storage, cabinets, and low-profile refrigeration, every square inch now works as hard as the bartender. Krowne took what’s usually ignored and made it essential.
Modularity & Configurations: Flexibility by Design
Offered in both modular bar die and pedestal base formats, the Alchemy Series is fully configurable. Whether operators want a complete workstation or individual pieces, they can build a setup that fits their exact needs. Even better? Alchemy plays well with others. At NAFEM, Krowne showcased hybrid builds mixing Alchemy and Royal Series components. Thanks to a shared 24″ platform, everything aligns perfectly—backsplashes included. The only visual cue is the adjusted height.
Takeaway: A Stylish, Functional Step Forward
With the Alchemy Series, Krowne is rewriting the bar station playbook. It’s ergonomic, hygienic, space-optimized, and modular—all without sacrificing style. It’s not just an upgrade; it’s a reimagination of what a bartender’s space can be.
The MoveWell Series: Flexibility Meets Function
The Challenge: Static vs. Dynamic Equipment
Historically, once a bar is installed and the countertops are sealed in, that’s it—set in stone. Traditional bar setups are static, inflexible, and resistant to change. But what if the space could evolve after installation? That was the provocative question Krowne set out to answer.
The Breakthrough: Quick Disconnect Plumbing
Enter MoveWell, Krowne’s revolutionary response to the rigidity of traditional bar equipment. At its core? Quick disconnect plumbing, embedded throughout the platform. As shown in Fig. 2 (above), this live plumbing system allows sinks and utilities to move and adapt on demand—no more locked-in layouts. It’s a bartender’s dream and a technician’s victory.
105 Configurations in 48 Inches: Inserts and Modular Magic
Inside a 48-inch workstation, operators can now create up to 105 different configurations. That’s not marketing fluff—it’s made possible by Krowne’s brilliant lineup of portable inserts. Each component—from ice bins to sinks to specialty stations—can be swapped, repositioned, or replaced to fit the day’s unique service needs.
Real-World Use Cases: Coffee Bar by Day, Oyster Bar by Night
MoveWell doesn’t just offer versatility—it opens up new revenue streams. Picture a coffee bar during the breakfast rush, morphing into a full-service cocktail station by dinner. Hosting an oyster night? Plug in a shucking station. Need a dedicated liquor bar for a big event? Slide in the right modules. It’s a Swiss Army workstation disguised as a sleek, compact platform.
Specialty Station Strategy: Why One Is Enough
Here’s the kicker: most bars don’t need more than one MoveWell unit. It’s not about replacing every station—it’s about enhancing one. This makes MoveWell the perfect specialty station. Want to roll out a “Drink of the Month”? Done. Have a left-handed bartender who struggles at a right-handed station? MoveWell is the only one in the industry that can flip to accommodate them. It’s versatile, powerful, and brilliantly efficient—just like the bartenders who use it.
Meet the Robotic Bartender: Efficiency on Tap AT NAFEM 2025
The Reveal: What It Does and Why It Matters
Leave it to Krowne to drop a showstopper: a fully functional robotic bartender that made jaws drop at NAFEM 2025. This isn’t sci-fi—it’s the future of high-volume beverage service, available now. Whether it’s batch cocktails or draft beer, this automated marvel pumps out drinks like a machine (because it is one), with precision, consistency, and zero downtime.
Use Cases: Casinos, Stadiums, Front/Back of House
Picture it behind the bar in a Vegas casino or quietly cranking out drinks in the back-of-house at a stadium. The Krowne robotic bartender is built to perform in both public-facing and behind-the-scenes roles. Want to show off the tech and draw a crowd? Park it front and center. Prefer to ease the load on your staff? Tuck it behind the POS. It’s not just adaptable—it’s built for modern service models.
Performance Stats: 240 Products/Hour, 98% Keg Yield
Let the numbers speak: two drinks at a time, 240 drinks per hour. While most draft systems limp along with a 77% keg yield, Krowne’s robotic bartender boasts a game-changing 98% yield. That’s not just efficient—it’s nearly perfect.
Cost Efficiency: $50K vs. $200K+ Competitors
Robotic bartenders usually come with a six-figure price tag. Krowne’s version? Around $50,000—a fraction of the competition, but without cutting corners. The ROI practically writes itself: fewer staffing constraints, more output, less waste.
Business Impact: Never Takes a Break. Always Pouring
No sick days, vacation and lag. This system doesn’t just increase capacity—it insulates your bar operation against labor shortages and service slowdowns. In short, it works harder, lasts longer, and pays for itself faster. What’s not to love?
The Royal Series: Customization at Its Core
Mix & Match Capability: Radius-Ready Design Integration
Flexibility is the theme of NAFEM 2025, and Krowne’s Royal Series was built with that in mind. Because it shares the same 24″ platform as Alchemy, bar designers can now mix and match between the two—perfectly aligned backsplashes, seamless transitions (as shown in Fig. 4, above). Need to fill a curved or radius bar? No problem. The Royal Series slides in effortlessly.
Dealer Feedback in Action: Matrix Freezer Redesign
Real innovation listens. After hearing from dealers that the Matrix Freezer’s lid clashed with overheads in corner installs, Krowne engineered a tri-fold lid that slides smoothly in and out. It’s a small change with major impact—and a clear sign Krowne is always evolving based on real-world input.
Underbar Revolution: Fillers With Cutting Boards, Trash Chutes, etc.
Krowne is reclaiming underbar space and turning every inch into utility. Fillers are no longer filler—they’re multi-purpose units with cutting boards, trash chutes, and smart integrations. That once-dead space behind the bar? Consider it resurrected.
Smart Refrigeration & Functional Coolers
Made in NJ, Built to Last
All Krowne refrigeration is fabricated in New Jersey and NSF 7 certified—meaning it’s built for open food storage. Durable, modular, and fully customizable, this equipment is as dependable as it is detail-driven.
Wine & Combo Storage: Max Capacity, Minimal Footprint
Krowne’s wine shelving holds seven bottles per shelf (ref. to Fig. 5, above)—compared to the industry-standard six—and offers six layers of storage in a standard unit. Operators can mix wine and standard shelving, creating their own layout within a small footprint.
Form + Function: Handles, Drawers, Logos—All Yours
Colored handles? Yes. Drawer systems for wine, garnishes, or sodas? Absolutely. Want your brand logo emblazoned on the front? No problem. With Krowne, your refrigeration isn’t just equipment—it’s part of your brand experience.
No More Frozen Ice Blocks: Coil-Only Defrost
Many competitor freezers force overnight defrost cycles that melt and refreeze ice, causing cubes to stick together. Krowne avoids that trap by defrosting only the coil system, keeping internal temps stable and your ice cubes pristine.
The Taffer Command Station: Power in a Small Package
Compact Innovation: Shrinking Without Sacrificing
When industry legend Jon Taffer teams up with Krowne, expect something bold—and compact. The Taffer Command Station (ref. to Fig. 6, above) compresses major functionality into a tight layout. A 12″ mixology station becomes 8″. A 24″ dual sink becomes 18″. You’re saving over a foot of space—without losing an ounce of utility.
Functionality Without Sacrifice at NAFEM 2025
This station is a powerhouse: layered bottle storage, space-saving sinks, and the kind of workflow optimization that bartenders feel in their shifts. It’s a minimalist’s dream and a space-saver’s solution, made with precision.
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Draft Beer Mastery: The MasterTap Ecosystem
Cold Plunge Tech: Beating the Foam Problem
Krowne introduced Cold Plunge Technology (CPT) to fix the hidden villain in most draft beer systems: temperature drift. By installing conductive aluminum blocks at critical points—just before the product enters the trunk lines and towers—beer stays cold all the way to the pour, reducing foam and waste.
Power Pack Efficiency: $855 Glycol Savings
Thanks to a sealed bath glycol system and integrated flat plate heat exchanger, Krowne’s power packs run lean. While competitors burn through 12 gallons of glycol per refill, MasterTap needs just 2.5. At $90/gallon, that’s a whopping $855 saved per refill.
Trunk Line Superiority: Accuflex Bev-Seal with Glass Liner
Most brands use copper or PVC. Krowne uses glass-lined Accuflex tubing—flexible, resilient, and flavor-neutral. That means no lingering taste when you switch from stout to seasonal cocktail. Just clean transitions and happy customers.
Mobile Monitoring: Smarter Service with App Integration
Sensor-equipped and cloud-connected, MasterTap systems now alert staff via smartphone or POS app when temperatures spike or issues arise. That means faster fixes, less spoilage, and a more reliable pour—all monitored remotely.
The Krowne Mindset at NAFEM 2025: Innovation as a Lifestyle
Core Mantra: Maximize Underbar Space
Every inch matters. Krowne’s mantra going forward is simple but game-changing: maximize underbar space, as shown in Fig. 8 (above). They’re taking what used to be wasted space and turning it into high-function utility zones—and they’re doing it across the board.
Customer-Centric Evolution: Listening, Improving, Delivering
From tri-fold freezer lids to modular inserts to specialty workstations, Krowne doesn’t innovate in a vacuum. They’re listening to dealers, designers, and end users—and building accordingly. It’s not “one size fits all.” It’s “tell us what you need, and we’ll make it.”
Final Impression: Leading, Not Following
While others play catch-up, Krowne is setting the pace. Their 2025 NAFEM showing didn’t just showcase new products—it reinforced a culture of perpetual reinvention. They’re not just keeping up with the future of bar equipment. They are the future.
Final Word: Why NAFEM 2025 Was Krowne’s Moment
Recap of Key Innovations
From the ergonomic elegance of Alchemy to the revolutionary robotics, from flexible refrigeration to mobile-ready draft systems—Krowne didn’t just show up at NAFEM 2025. They owned it!
What This Means for the Bar Industry in 2025 and Beyond
The bar of the future isn’t static. It’s smart, modular, connected, and ergonomic. Krowne is building that bar—one game-changing innovation at a time.
Call to Action: If You’re Not Paying Attention to Krowne Yet—Start Now
The signal is loud and clear: Krowne is out-innovating the industry. And if your bar program is looking for a leap forward, it’s time to look Krowne’s way.
Krowne’s Speakeasy Mini-Nightclub: The Coolest Escape at NAFEM
Capping off their powerhouse presence at NAFEM 2025, Krowne built something unforgettable: a speakeasy-style mini-nightclub tucked inside their booth (ref. to Fig. 9, above)! This wasn’t just a gimmick—it was a vibe. Guests were escorted in small groups for an exclusive, immersive hospitality experience led by two celebrity mixology legends and Krowne Ambassadors: Bad Birdy and Cocktails by Hawk. Bad Birdy—known as the “One Woman Show”—has worked with icons like Jack Daniel’s and Hennessy and graced the pages of Forbes and Inked. Hawk, a Food & Wine “Rising Star,” brings West Coast cocktail culture to life, with menus featured in Esquire and Forbes. Together, they turned Krowne’s speakeasy into a sanctuary of craft, creativity, and cool. It wasn’t just a booth—it was a destination.
Frequently Asked Questions (FAQ)
- What makes Krowne’s Alchemy Series different from traditional bartender stations?
The Alchemy Series elevates the bartender’s experience—literally. With a 32.5″ working height, integrated underbar storage, and relocated garnish stations, it maximizes ergonomics, hygiene, and space efficiency, all in a modular design that seamlessly integrates with Krowne’s Royal Series. - How does the MoveWell Series improve bar operations?
MoveWell is the industry’s only fully reconfigurable bartender workstation—thanks to its quick disconnect plumbing and portable inserts. It offers up to 150 configurations in a 48″ footprint, allowing bars to adapt to different service needs, events, or staffing preferences on the fly. - Is the robotic bartender just a gimmick, or does it have real-world value?
It’s the real deal. Krowne’s robotic bartender pours up to 240 drinks per hour with 98% keg yield—ideal for high-volume venues like casinos, stadiums, or concept-driven bars. It reduces labor strain, cuts waste, and costs a fraction of comparable systems. - Can Krowne refrigeration and coolers be customized?
Absolutely. Krowne’s refrigeration systems are NSF 7 certified and fully customizable—from handle colors and door finishes to wine shelving and drawer inserts. Built in New Jersey, every unit is tailored to your operational and branding needs. - What’s the benefit of Krowne’s MasterTap draft beer system?
MasterTap uses advanced glycol cooling, cold plunge boosters, and glass-lined trunk lines to deliver perfectly chilled, foam-free pours—every time. With mobile monitoring and drastically reduced glycol costs, it’s built for efficiency, consistency, and savings.
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