There is a movement afoot in the adult nightclub industry: luxurious locker rooms for the entertainers. Bravo! During the course of my 12 years of upscale gentlemen’s club design, I’m rarely asked to address this area of the club.
Many clubs have pressing issues, but shouldn’t locker room design be a top priority of every stripclub owner’s list? It should be if you want to be a leader! The reasons aren’t obvious, but if you give this careful thought, you might be inclined to agree that the locker room in your gentlemen’s club should be considered for a new design. Some of the notable gentlemen’s club owners have recognized the need for luxurious locker rooms, and if you own a club you can believe this approach can inflict some major damage on your competition. In this edition of Design Buzz, we are going to discuss how locker room design can help your gentlemen's club become a leader in your market.
An Updated Locker Room is an Employment Advantage: New Auditions Will Love It
If you are an owner of a stripclub, you most likely have competition. I don’t talk with many club owners who proclaim that they own their market. Actually, it’s quite the contrary. In fact, among the most common conversations I have with clients is how tough things are and how difficult it is to get entertainers – most markets have a great deal of competition. Club owners who are looking to gain advantage in the hiring process should start by considering the benefits of locker room design (as shown in the photo above, right). I know this to be a valid marketing tactic. John Meehan, owner of Cheerleaders Gentlemen’s Club (@CheerleaderPHL) in Philadelphia has seen the results with his own eyes. After I redesigned his locker room his club is reaping the benefits, and it all begins during the interview process. Girls come to his club for an interview and they are overwhelmed by the beauty of his newly-remodeled locker room.
Improved Employee Morale Leads to Greater Productivity
Let’s face it – who doesn’t enjoy being appreciated? Pampering the people who work hard to make your business and your life better should be rewarded. This is only common sense, but it is sometimes overlooked. Workers of all types enjoy being appreciation and will go the extra mile for you for your consideration. In a gentlemen’s club, the locker room is the entertainer’s home away from home. That’s one of the reasons they have house moms. And who doesn’t love the comforts of home? Show me an owner who takes care of their help and I’ll show you great morale among the staff. The photo at right shows the new work station for the house mom at Cheerleader's Philadelphia.
Proper Lighting is Essential to Successful Locker Room Design
Another reason for locker room design in strip clubs is evidenced in the photo at right – the lighting! If you have lighting such as the strip lighting shown in this photo, you have more problems than you may realize:
- Radiates too much heat.
- Very expensive to operate and maintain.
- It isn’t the correct type of lighting for applying makeup.
If you compare the lighting in this ‘before’ photo to that of the ‘after’ photo at the top, you will notice a big difference. The first problem is that strip lighting is too hot, in terms of what is known as “color temperature”. That is, it adds a yellow tint to flesh tones. When talking about white light sources we use the terms “warm” and “cool”. Architectural lighting, such as used in the ‘after’ photo, enables us to specify cooler “midrange” lighting, which enhances facial tones evenly. Notice, also, that the new lighting is not radiating directly outward. The end result enables the entertainers to apply their makeup effectively. This may be an insignificant issue to an owner, but you can be sure it’s of major importance to the entertainers.
Pampering Your Help is a Win-Win
Consistent with the lighting, including other upgraded amenities will go a long way for a win-win relationship with your entertainers. The locker room project we designed at Cheerleaders Philadelphia was consistent with every other project we did at that club. In fact, I wouldn’t be surprised if the entertainers are disappointed to go home at the end of the day! The locker room design included the following features:
- Design concept, including floating double-mirror design, custom millwork and wainscotting, custom soffits and custom seating design by yours truly.
- Lightplane recessed linear lighting by Architectural Lighting Works.
- Hunter Douglas open cell ceiling by Hunter Douglas Contract; you can read more about this product in a very popular post, which you can read below.
- Custom wall coverings by Koroseal Interior Products Group.
- Custom carpeting by Omega Pattern Works; I wrote about this product in an earlier post, which you can read below.
There are many other products and improvements, but I think you get the point – pamper your help. This approach will pay incredible dividends, as I am about to explain.
Hunter Douglas Open-Cell Ceilings in Nightclub Design
In the End, It’s a Win-Win
Gentlemen’s club owners who invest in locker room design will reap the rewards. First, you will attract the best entertainers and the best entertainers will attract the customers with the most money. Guess who wins in the end? Of course, the rest of your club has to be up to par, in terms of design and operations. Don’t think you are going to short-cut your way to financial success in the strip club industry if you aren’t willing to invest in your club and your help.
We Work International Customers
If your bar or nightclub application is outside the U.S., we'd be delighted to work with you! We're familiar with the metric system and can furnish you with the appropriate plans and specifications for construction. With our web-conferencing and Basecamp 24 x 7 project management system, we're fully capable of servicing your needs. Please click here to learn more about our methods.
Call Us for Your Next Design Project
Our standard bar design service includes all construction plans and equipment layouts. We would be happy to assist any gentlemen’s club, night club, or bar owner who would like to incorporate time-proven design ideas into your venue. Please feel free to contact us.
Seven Questions Commonly Asked About Stripclub Design 101:
To learn more about Stripclub Design 101 click here
Most Popular Articles